"Thank You Aunty...Thank You Uncle"-rings the sweet voice of a kid when a lady picks up a Saffola (hope I got the name right) oil packet, and the announcer declares that for every packet of Saffola bought the company would donate a rupee to Children's Heart surgery. Somehow I was revolted by the idea of selling a product on a sentimental value instead of any value-add to the customer. It was like saying, if you pick up any other brand you would be ignoring the voices of these children. If the company wants to do charity it should go ahead and do it. It is very cheap to make charity a selling point! Also I firmly beleive that any product should be sold on the strength of its value to the customer, and the differentiation it offers from other brands...but this add never talks about any of that...it just says you buy our oil and we will do charity in your name. Disgusting.
Then again there are those who argue that there are a hundreds of companies which do nothing about charity, atleast here is one which is trying to help and wants to make a buck on the way so it could be a win-win. I still cannot buy that argument.
